It is exciting to know that in today’s world internal communicators have great value to bring to any organization wanting to build, modify or re-energize their company brand. Authentic company brands are created from the inside out. It must begin with leaders and the organization on the same page, understanding the purpose of the company and its goals. Internal communicators have the tools to help leaders and the organization have this kind of conversation. Energy, passion and optimism can be pumped into an organization during such an important conversation. Ownership and accountability to achieve the goals is the result. When an entire organization begins to see how each member makes a difference and contributes to the company’s success -- magic can happen. Think of the value added to the bottom line with a passionate, engaged workforce all working toward common goals and excited about their contribution to building something that matters. This must be the first building block in building company brand and reputation.

Think of the possibilities! Communicators partnering with marketing in new ways, communicators partnering with leaders on building the future, communicators tapping into the collective genius of any organization to continually reinvent itself for sustainable results. I look forward to hearing about new value, new opportunities and new ideas!

Dianne Culhane,
recently "retired" corporate executive; now in private practice helping leaders and organizations have courageous conversations --
Denver Session Title: Blog Helps Log Culture Change at Coca-Cola