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      <title>IABC Southern Region Conference</title>
      <link>http://WWW.blog.ragan.com/IABCSR/</link>
      <description>2008 IABC Southern Region Conference Speakers&apos; Blog
A blog from speakers presenting at the 2008 IABC Southern Region Confernce -
Tell them what&apos;s on your mind</description>
      <language>en</language>
      <copyright>Copyright 2008</copyright>
      <lastBuildDate>Wed, 10 Sep 2008 15:02:45 -0600</lastBuildDate>
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         <title>The &quot;X Games&quot; of Measurement (and a MacGyver Travel Trick)</title>
         <description><![CDATA[Let's say (hypothetically of course) that someone of power walks into your office and asks, "How do we know our communication programs are delivering for us?" Some of you might pull out some activity stats and talk about clicks and reader surveys. Some of you would pull out employee surveys and show awareness and understanding scores. Many fewer of you would pull out behavioral change statistics and point to communication programs impact on changing behavior. All three of these measurement approaches can help even the best get better -- especially when all three are woven into comprehensive program effectiveness review.

And still something is missing. I'll be showing you a study that helps companies benchmark their programs against the best -- the best in their industry as well as the best global programs. In the session I'm running Monday at 3:30 pm, "Secrets of Top Performers:  Engaging Employees and Building Shareholder Value", we'll look at what Watson Wyatt has learned over six years and three Communication Return on Investment studies. Six years and "Six Secrets" - what could be better?

Maybe the weather… last time I flew to Denver (skis and boots in tow) I spent what seemed to be days (OK maybe it was only an 8-hour delay) trying to get home. Just in case there's unseasonable weather I'll be sure to pack a couple of great books. It was during another long many-hour delay in an Omaha snowstorm that I learned several "MacGyver" travel tricks from two very entertaining flight attendants. So, in the spirit of the community of traveling communicators I share the trick below. I look forward to seeing you in Denver… safe travels everyone.

<strong>MacGyver Travel Trick to Banish Non-Closing Hotel Drapes: </strong>You know the ones I mean. The ones that never quite close (and you are ALWAYS facing East when this happens) and so at 5:00 AM, after a late night, there is a piercing beam of sunlight that strikes you smack in the face. Here's the trick - take a pants hanger. Turn it lengthwise and clip the drape together. Works like a charm… Hope you'll share your travel tricks (or favorite books) in your comments.

Kathryn Yates, Watson Wyatt's Global Director, Communication and Change
]]></description>
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                  <category domain="http://www.sixapart.com/ns/types#category">Kathryn Yates</category>
        
        
         <pubDate>Wed, 10 Sep 2008 15:02:45 -0600</pubDate>
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         <title>If you&apos;re coming to the conference, give a shout (or a tweet)!</title>
         <description><![CDATA[By Barbara Gibson, ABC
2008-09 Chair, IABC

I'm really looking forward to attending and speaking at this year's Southern Region conference.  For me, it's the last stop of a two-week speaking tour of IABC chapters on the West Coast of the US, and my first region conference since becoming Chair of IABC.   

The number of IABC members on Twitter, Facebook and other social networking sites (including the IABC eXchange) is growing, but so far, I haven't seen many of the folks I know in the Southern Region, or heard much buzz about the conference in these online venues.  So I propose we get some going.  

If you're already twittering, let me know so I can follow you.  Be sure to put IABC in your Twitter profile so others can find you.  I'm there <a href="http://www.twitter.com/Barb_G">@Barb_G</a>.  You might also want to follow @IABC, the official IABC twitterer.  

There are IABC groups on most of the others too.  So wherever you are, speak up.  I want to know who's going to be there, and I want anyone not planning to be there to realise what they're missing!

I plan to post something on <a href="http://barbgibson.x.iabc.com">my eXchange page </a> in a few days too.

Let's get buzzing and tweeting!

]]></description>
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                  <category domain="http://www.sixapart.com/ns/types#category">Barbara Gibson, ABC</category>
        
                  <category domain="http://www.sixapart.com/ns/types#tag">eXchange</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">Facebook</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">social media</category>
                  <category domain="http://www.sixapart.com/ns/types#tag">Twitter</category>
        
         <pubDate>Tue, 09 Sep 2008 09:55:09 -0600</pubDate>
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         <title>&quot;Extreme&quot; Speaker</title>
         <description><![CDATA[After my recent business trip to Colorado, I've decided I can officially call myself "extreme." Let me explain...

I work for <a href="http://www.conocophillips.com/index.htm">ConocoPhillips</a> in Bartlesville, Okla., and one of my projects is managing the PR and community relations for our campus-in-progress, which is located in Louisville, Colo. It could not be a more perfect location. Nestled at the foothills of the Flatiron mountains near Boulder and just minutes from Denver, it (to me) is about as close to heaven as one can get while still living. Ah, what a segue way to my point. 

You see, Oklahoma is beautiful and has nice hiking options. But to compare it to Colorado would be like comparing pinot noir and merlot (need I say more, Lynn?). So, needless to say, I'm not exactly equipped for hiking. Physically, maybe. Gear wise, heck no. Watch out, REI. Here I come! 

About $200 later and sporting a very chick-like Camelbak, I'm ready to take on <a href="http://totalboulder.com/resources/57.html">Chatauqua's Royal Arch</a>. Alone. I'm proud to say I survived and would make that climb every day to gaze upon the gorgeous terrain from up there. But I think I got a little too sure of myself. Next hike: <a href="http://parks.state.co.us/Parks/EldoradoCanyon/">Eldorado Canyon</a>. Home of extreme rock climbers. In fact, fellow communicator Anders Gronstedt informed during lunch the same day that a climber friend of his recently died there. Well, I was just hiking. So on I went. 

It was about 6 p.m. and I had foolishly turned down a fabulous dinner offer from my friend Stacy Wilson because I needed to shop <a href="http://en.wikipedia.org/wiki/Pearl_Street_Mall">Pearl Street</a> (check!). As I pulled into the park, I was absolutely amazed by its beauty. I couldn't wait to hit the trail. Looking like a pro, I was about a mile out from the trailhead when it started to drizzle. No big deal. It felt great. Then the winds shifted and the sky literally unload on me. I'm talking pouring rain, roaring winds, lighting and thunder. And, as if that wasn't enough, it started to hail and the temperature quickly dropped from a comfy 82 degrees to 64. OF COURSE I don't have a parka. I'm from Oklahoma! Not looking so pro anymore as I take cover under a rock. 

But I survived. And you know what? I would do it again. (Yes, I'll listen to the weather first.) It was that much fun. And it made me realize that so many aspects of my life really are a little extreme. Work, marriage, friends, kids. It's all a little crazy and we have to balance to make it work. And that applies to your communication teams. There is power in balance for the leader, communicator and customer. Join me on Sept. 29 for a not-so-extreme look at "The Power of a Balanced Communicator" in Denver. 

Who knows, I might even have met a mountain lion by then.

Tracy Harlow, "Extreme" Speaker ]]></description>
         <link>http://WWW.blog.ragan.com/IABCSR/2008/08/extreme_speaker.html</link>
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                  <category domain="http://www.sixapart.com/ns/types#category">Tracy Harlow</category>
        
        
         <pubDate>Fri, 08 Aug 2008 13:00:04 -0600</pubDate>
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