One of my favorite board members at my last hospital would frequently say to us, "Everyone thinks their monkey is cute," in reference to the work we did for other departments in the hospital. It took me years to decipher...
Josh McColough is the manager of public affairs at Advocate Condell Medical Center in Libertyville, Ill. He has been in health care marketing/PR for nearly eight years now. He's done everything from grow social media and web marketing programs to chase tardy hospital parade floats down residential streets while in flip-flops. McColough earned an MFA from the University of Iowa’s Nonfiction Writing Program and continues to write and teach English Composition at the College of Lake County part-time.
About the Pulse
How many ways can we describe The Pulse? Oh, let us count the ways:
Professionally: Experiences and challenges of marketing a hospital from a healthcare marketing manager.
Honestly: Sometimes flawed and always harried advice from a healthcare marketing manager.
Post-Modern: This blog description is for The Pulse, which is by Josh McColough and relates mostly to healthcare marketing experiences at a community hospital.
Our favorite way: Tales of a healthcare nothing.
With the new Google Penguin Update, free directories are considered as cheap or low-quality backlinks and will now affec...