Why not a "Bogey for Bone Cancer" or a "Mulligan for MS"? They'd make lots more money that way.

This is demeaning and stupid on so many levels. Just give the sick kids the freakin' money, for cripe's sake, and tell people about it if you want to. Arrrrrrgh.

Yeah; then you could do commercials with the kids hoping desperately that Tiger misses this two-foot putt, so they can get another treatment.

Of all the communications to make it through the approval chain .... Jesus!

Someone probably thought it looked heartwarming. I think it looks creepy -- when you're talking about a "life and death struggle" and the kids are sitting there hanging on every stroke? Why? To see if they get to live or die, depending on how someone golfs? That makes it look positively (negatively) ghastly and gruesome. I'm with Jane -- give the kids the money. I'm not fond of all these "conditional" charity efforts.

I see a lot of this, though -- "review" consists of a quick glance and a "reaction" -- it looks cool, or it doesn't, without a single deeper thought for strategy or for the deeper significance. Whoever approved this may have thought, sick kids, heartwarming, A-OK.

I showed the spot to Kate and she said "Yeah, why don't they just give the kids some money and shut up about it and not waste all that money on ads."

One of the centers of American foolishness: philanthropy.

(Remember when 9/11 happened, and every American send money to New York, not knowing what, if anything, was needed? And tons of non-profits went under for the next two years because nobody had any money left over from their spastic 9/11 binge?)

This spot is an abomination to every thinking American.

That's why only us six are pissed right now--and at least two are Canadians.